I love this show. It is consistently one the funniest and most innovative shows on the air. It would be a shame if it was axed in favor of more conventional sitcoms. I’ve been saying for years that the way forward is grinding out a profit based on per show sales (iTunes) and online viewership with targeted advertising (Hulu). The bigger point though is that NBC is so far down that they have nothing to lose be keeping low earners like Community on the air. A show that is already up and running is way cheaper than tooling for a new series or pissing off and alienated your already meager audience.
I hate what Serenity Caldwell is saying but I also believe she is 100% correct in a lot of ways. When I was starting out I was the cheap outsider who wanted to do more but for less money. Now however I’m an entrenched pro with the means and necessity to maintain a high end workflow.
When I was in film school FCP was taught to freshmen just so we could get our feet wet in NLE. The upper classmen used Avid. FCP was just for DV. The original version even included a FireWire cable with the software for connecting Mini DV cameras. In a lot of ways, FCPX is getting the system back to it’s roots.
Apple may love that Walter Murch and the Coens have used Final Cut Pro to cut their features but it doesn’t make Apple any real money. They sell a few licenses and a few high end Mac Pros but that’s nothing compared to MacBooks and iMacs and iMovie’s installed base.
I’m no longer the target and it’s probably just time for me to move on. It just would have been nice if Apple had had the balls to tell me all that rather than tease me with talk of maintaining their pro customer business.