Posts tagged "Apple"
Apple Will Tell Us Monday How It Plans To Use Its $100B In Cash
Apple Will Tell Us Monday How It Plans To Use Its $100B In Cash | TechCrunch

A comment from the article in the previous post...

  • “You can use Final Cut Pro 7 for the next three or four years and have no problems with it.”
  • Sadly not true if you’re a professional editor. It’s been barely a week since the FCP X release and I’m already having major headaches editing with FCP 7. I need to add edit stations for a big job coming up and because Apple discontinued FCP 7, I cannot purchase the software for these new machines. Also, with the rapid pace of changing camera technology, will there be FCP 7 support for future cameras/codecs if it’s a defunct product? Doubtful. How will I explain that to a client in a year: “Sorry, I’m running a software platform that’s been discontinued for a year so I can’t work with your footage.” Running a business based on FCP 7 presents real risks now. Apple should have kept FCP 7 on the market until FCP X was up to snuff for professionals.
Pursuing the perfect cut as a film & video editor, producer, director. I work largely in the ad industry, love the outdoors, dogs, photography and really good TV.

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